A Virtuous Business TV Series (2024) – Watch Online, Release Date, Cast, Episodes, Story, Platform, Trailer, Poster, Review

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A Virtuous Business TV Series Details

Based onBrief Encounters by Oriane Messina Fay Rusling
Original title정숙한 세일즈
Also known as貞淑한 세일즈, Virtuous Sales, Jeongsukan seiljeu, Chŏngsuk’an seilchŭ
Country South Korea
Language Korean
GenresComedy, drama
Season1
Episodes12
Release dateOctober 12 – November 17, 2024
Aired onSaturday, Sunday
Running time70min
Age rating15+
StarringKim So-yeon, Yeon Woo-jin, Kim Sung-ryung, Kim Sun-young, Lee Se-hee
Directed by Jo Woong
Written byChoi Bo-rim
Music byPark Se-joon
Production CompanySLL, HighZium Studio, 221b
Original NetworkJTBC

About A Virtuous Business TV Series

A Virtuous Business (Korean: 정숙한 세일즈) is a South Korean comedy-drama television series. It is created by Choi Bo-rim, directed by Jo Woong, and starring Kim So-yeon, Yeon Woo-jin, Kim Kyung, Kim Sun-young, and Lee Se-hee. The series is a remake of the 2016 British series Brief Encounters by Oriane Messina and Fay Rusling.

In March 2024, it was reported that Kim So-yeon, Lee Se-hee, Kim Sung-ryung, and Kim Sun-young would be cast as the four female leads of the series.

In May 2024, Yeon Woo-jin was also reported to be cast as the male lead of the series.

In July 2024, the five actors were confirmed to star the series. Directed by Jo Woong, written by Choi Bo-rim, provided by SLL, and co-produced by HighZium Studio and 221b.

Cast & Characters

Main

  • Kim So-yeon as Han Jeong-suk
    A virtuous housewife who once won the Geumje Chili Lady “Jin” title. After struggling financially, she enters the world of door-to-door sales of foreign adult products and discovers her hidden talent for marketing.
  • Yeon Woo-jin as Kim Do-hyun
    A well-educated, American-style detective transferred from Gangnam to the quieter Geumje Police Station for mysterious reasons.
  • Kim Sung-ryung as Oh Geum-hee
    The sophisticated, educated “brain” of the Bangpan Sisters. Though once considered a high-class lady, she now lives a quieter life in her husband’s rural hometown.
  • Kim Sun-young as Seo Young-bok
    A witty mother of four who brings humor to tough situations. She joins sales to provide separate rooms for her children.
  • Lee Se-hee as Lee Joo-ri
    A bold single mom and local beauty salon owner. Initially intrigued by the novelty of sales, she becomes a vibrant force in the Bangpan Sisters, never discouraged and always bluntly honest.

Supporting

  • Kim Won-hae as Choi Won-bong
    Geum-hee’s old-fashioned, gruff husband who owns the town pharmacy.
  • Choi Jae-rim as Kwon Seong-soo
    Jeong-suk’s husband, a fighter and unfaithful partner.
  • Im Chul-soo as Park Jong-sun
    Young-bok’s well-meaning but inept husband.
  • Kang Ae-sim as Lee Bok-soon
    Jeong-suk’s mother.
  • Seo Hyun-chul as Do-hyun’s colleague
  • Jeong Soon-won as Do-hyun’s colleague
  • Kim Jung-jin as Eom Dae-geun
    A quirky, low-confidence man working at the pharmacy, secretly a talented photographer, and son of a domineering real estate agent.
  • Park Ok-chul as a local supermarket owner
  • Park Ji-ah as a butcher shop owner
  • Kim Sun-mi as a rice shop owner
  • Joo In-young as Cheol-mul
    A hardware store owner and a member of the Anti Sisters opposing the Bangpan Sisters.
  • Hong Ji-hee
  • Shim Wan-joon as Park In-tae
  • Jeon Su-ji as Um Seo-yeon
  • Woo Hyun-joo as Jo Soon-ae
  • Jung Young-joo as Heo Young-ja
    Real estate agency owner and domineering mother of Eom Dae-geun. She leads the Anti Sisters and is known as Madam Bokdeokpang.

Special Appearance

  • Ra Mi-ran as Kim Mi-ran
    CEO of Fantasy Lingerie, the adult product brand the Bangpan Sisters sell.

Storyline

The plot follows the independence, growth and friendship of the four Bangpan Sisters, who jump into door-to-door sales of adult products in a rural village in 1992, when sex was still a taboo topic.

A Virtuous Business Episodes

EpisodeOriginal Broadcast DateNationwide RatingRankSeoul RatingRank
1October 12, 20243.862%1st3.996%1st
2October 13, 20244.544%1st4.676%1st
3October 19, 20244.632%1st5.101%1st
4October 20, 20245.924%1st6.495%1st
5October 26, 20245.070%1st5.559%1st
6October 27, 20246.035%1st6.188%1st
7November 2, 20244.834%1st5.091%1st
8November 3, 20245.576%1st5.664%1st
9November 9, 20244.393%1st5.027%1st
10November 10, 20245.950%1st6.015%1st
11November 16, 20245.725%1st5.846%1st
12November 17, 20248.580%1st9.077%1st
A Virtuous Business Average TV viewership ratings (Nielsen Korea)

A Virtuous Business Release Date

It aired in 2024 on JTBC from October 12 to November 17 every Saturday and Sunday at 22:30 (KST). It is also available for streaming on Netflix in select regions.

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